Salesforce.com CEO Marc Benioff built a technology company worth $27 billion on the back of a very simple slogan: "No Software."
Benioff's idea of selling business applications as a pay-as-you-go Internet service -- rather than shrink-wrapped bundles with hefty up-front fees -- helped Salesforce.com steal business from Microsoft, SAP and Oracle for nearly a decade.
Now the San Francisco-based company is hoping to find more growth in another big idea.
This week, Salesforce.com will release its quarterly results, and Wall Street is expecting revenue growth of 28%, to $888 million. For the full year, the company forecast a revenue target of almost $4 billion, a 27% annual rise.
To get there, the company is espousing a philosophy that could be called, "No Marketing," though that's not a phrase Benioff has used.
Like "No Software," it's a conceit, because Salesforce.com does sell salesforce to corporate customers, just as those large businesses still market to their own consumers. Read more