It was the customer service disaster heard around the Internet. An Arizona restaurateur, fed up after years of negative online reviews and an embarrassing appearance on a reality television show, posted a social media rant laced with salty language and angry, uppercase letters that quickly went viral last week, to the delight of people who love a good Internet meltdown.
"I AM NOT STUPID ALL OF YOU ARE," read the posting on the Facebook wall of Amy's Baking Co. in suburban Phoenix. "YOU JUST DO NOT KNOW GOOD FOOD."
It was, to put it kindly, not a best business practice. Add to that an appearance earlier this month on the Fox reality TV show "Kitchen Nightmares" -- where celebrity chef Gordon Ramsay gave up on trying to save the restaurant after he was insulted -- and you have a recipe for disaster.
"That's probably the worst thing that can happen," said Sujan Patel, founder and CEO of Single Grain, a digital marketing agency in San Francisco. Read more...