What’s with all the Chatter about Chatter?
At a March 2013 presentation, Salesforce CEO Marc Benioff claimed that Chatter would become the primary Salesforce.com interface. Salesforce seems to be holding true to that statement, as there is a clear focus on Chatter in the Summer 13 release. Two of the most prominent enhancements to Chatter in this latest update are:
1.) Chatter Topics
The Chatter Topics feature allows users to organize a stream of unstructured conversations in a way that works similar to hashtags(#). (In fact, Salesforce will be converting/upgrading all prior hashtags(#) to Chatter Topics.) This feature should make searching and organizing Chatter posts much more efficient.
Salesforce’s built-in “Topic Suggestion” engine will automatically “suggest” how to categorize your post. Users can enter just those suggested topics, or add them to their own entries. Users will also see the new “Topics” link on the lower left of the page. This link takes the user to a summary of all current topics, and shows them the number of people discussing each topic and the related conversations (with the most recent posts on top.)